Another reason that makes the business proposition different is the distinct experiences one can experience in the store, offering an integrated concept with significant elements of differentiation. In particular, Cinque’s team organizes “Cinque’s Secret Wine Experiences” enabling the visitor to understand Greek wine and the power of its flavor simply so that they can contribute to the spread of wine culture. At these meetings, a series of experiences are offered, that satisfy even the most demanding visitor, such as “Cinque’s Plate Wine Pairing For Two” and “Cinque’s Platter Cooking Demo.”
In the first case, one can try different varieties of wine paired with the corresponding dishes, and the flavors blend harmoniously. At the same time, there is the possibility to see maps of the Greek wine regions and watch informative videos.
At “Cinque’s Platter Cooking Demo” the visitor got the opportunity to taste excellent quality Greek wine, among the approximately 30 branded bottles, in combination with the famous – now – a platter of cheeses, cured meats, and other delicacies. In addition, he got the opportunity to attend an experiential cooking seminar on how to create this unique dish and to obtain the relevant recipe.